Strategy · Digital · AI
Scotland / Worldwide
The independent practice of Maresa Clancy
Strategy, websites, SEO, content and social media — joined up and built to grow your business. Kinrua finds what's holding your marketing back, then helps you fix it.
01 / The problem
A familiar position for growing companies.
Most growing businesses aren't short of marketing activity. They're short of clarity — on what they sell, who it's for, why it matters, and which few moves will actually change the numbers. More campaigns, more content and more tools won't fix that. Better decisions will.
Too many priorities, no clear order
A proposition that takes too long to explain
Marketing and sales pulling in different directions
02 / Approach
What you sell, who it's for, why it matters.
The few moves that matter, and what to stop.
A roadmap your team can actually run.
Measure, refine, build momentum.
A Kinrua point of view / 001
Better decisions are.
The Kinrua standard
03 / Who we help
You sell to marketers. Your own story should be the sharpest in the room.
Software companies around $5m–$30m ARR, 20–150 people, founder-led, with a marketing team in place and a proposition that's grown more complex than the message.
Good product, unclear proposition.
Enterprise software, cybersecurity, fintech, AI infrastructure and business services — where the value is real but hard to explain fast.
A decade inside premium wine & spirits.
Lifestyle, food and beverage brands that need positioning, trade marketing and commercial campaigns that actually sell through.
From a first website to a full digital presence.
New businesses, businesses running on a Google profile and social following, businesses with an outdated website, and businesses that need consistent monthly support.
04 / The practice
01 / StrategyFor ambitious, founder-led companies that need sharper positioning and better marketing decisions. Start with a two-week Growth Audit, then keep momentum with a Strategic Growth Partner retainer.
The Growth Audit
02 / Digital Growth ServicesWebsites, SEO, content and social media for independent businesses that want a stronger online presence, more enquiries and consistent monthly support.
See servicesStrategy and delivery, under one roof.
05 / Services
Digital. Designed for growth.
Mobile-first websites built to turn visitors into enquiries.
Get found on Google, locally and beyond.
Blogs, service pages and updates that keep your site working.
Planned, consistent posts and reels with real reporting.
Clear priorities so every pound works harder.
Growth Audit
06 / Start here
Two weeks. Positioning, brand, digital, commercial engine and AI opportunity — reviewed with fresh eyes. No 70-page deck. Just the five things I'd change if I were running your marketing.
Book your auditA note on the work
“No theatre. No 70-page deck. Just a sharper next move.”
Maresa Clancy / Founder
You get a Growth Blueprint
Positioning
What you sell, who it's for, why it matters, how you're different.
Brand
Clarity of message, tone, visual positioning and competitive distinctiveness.
Digital
Website, SEO, AEO & GEO, content, social and the conversion journey.
Commercial
Target customer, acquisition, conversion and marketing–sales alignment.
AI
Where you use it now, where it would pay off, and what to automate.
Growth
Barriers, missed opportunities, quick wins and strategic priorities.
Two weeks · Fixed scope · Delivered as a practical Growth Blueprint, not a 70-page deck.
A private first read
Tell us about your company and the marketing challenge keeping you up at night. You'll get an instant first read: where the opportunities are, and the questions a full audit would explore.
01 / Your company
02 / Your preview
Four opportunity areas. Five questions worth asking.
A first read, prepared around your business rather than a generic checklist.
07 / The path
Stay for momentum.
Two weeks to find what's holding your marketing back.
Where you are, what's in the way, where the opportunities are, and what to do next.
Ongoing monthly leadership for teams who want help making it happen: roadmap, positioning, campaign and content strategy, AI strategy, website direction, KPIs, agency management and quarterly reviews.
The partnership is earned, not assumed — you'll know its value from the audit first.
08 / Why Kinrua
“My family were trusted advisers to Irish chieftains. I do the same for founders.”
Maresa Clancy / Founder
Kinrua means 'red family' — kin, family; rua, red — the meaning of Clancy. I'm Maresa. I've spent a decade leading marketing in premium drinks: brand, digital, trade campaigns and the tech that makes sales teams faster. Kinrua brings that strategy-plus-delivery experience to ambitious companies.
Strategy with the craft to carry it through.
Discover the Kinrua story09 / Results
Selected work, measured properly and told plainly.
No theatre. No inflated claims. Just the work, the thinking and what changed.
10 / Start a conversation
Tell us where the business is stuck. We'll start with the question that matters most.
Direct linehello@kinrua.com
A confidential first note